3 Strategies to Market Your Business Even When There’s No Money (Authority Accelerator Review)
 |
| Authority Accelerator Review |
The following three strategies have proven to be extremely effective for you in countless businesses as they can for you.
1. Press releases
Very effective and they give great credibility when published. You must have a written release that matches the media source you are submitting it to. You can distribute press releases both online and offline.
A quick Internet search for media sources in your city will bring up radio, TV, newspapers, and magazines in your area. To find online resources, search in “free online press release distribution”. More lists will appear. Make sure to use free services when on a limited budget.
There are services you can pay for if you are so inclined. Two great resources for both free and paid are www.prweb.com and http://arrivenet.com/.
Before writing a press release, determine the following:
- Who is your target market?
- What is your target media?
- Who is the contact person at the media agency?
- What is the timeframe for submission?
- Do you have an attention-grabbing headline?
- Do you know who, what, when, where, why, how?
- Do you have a good quote, research, and technical date if applicable?
2. Articles
Writing articles is a great way to gain recognition as an expert in your particular field or industry. By providing practical information, you can reach the targeted audience. This can create exciting opportunities for you and your business.
Anything you write should be something you understand and your information is factual. Inaccurate or untrue information can come back to haunt you.
I recently read an article by someone claiming to be an Internet marketing expert. Their article is about increasing visibility online.
To find out the visibility of this so-called expert, I did a search for the author's name. The “expert” author has only 10 posts under his name. Not very impressive when other experts have thousands of listings. The author was immediately discredited.
3. Presentation
One of the extremely effective ways to market your product or service is to hold a free informational seminar. When you provide great information that interests your market, you become a resource before you are a supplier.
By positioning yourself as a resource, you are marketing in a very unique way.
Hosting a presentation can cost almost nothing. You might offer to make a presentation at a staff meeting for a client. Many large companies have the opportunity to talk over a brown bag lunch.
You can hold an open meeting with the public at your local library. Be sure to send out press releases to the local media when you present a public presentation.
Many associations, including your local Chamber of Commerce, are constantly on the lookout for presenters who can deliver timely and beneficial talks to their members.
When you apply one of the three recommendations to your marketing mix, you reap the benefits. When you apply all three the results can be extraordinary.
Sources:
https://trello.com/c/2C5A52vr/9-authority-accelerator-review-offline-sharks-good-or-bad
Thanks for reading my Authority Accelerator review!
